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A strategic, visual thinker with over 20 years of solving user experience and visual design problems. I transform ideas and abstract concepts into intriguing result driven experiences delivered in multi-representational formats.


  • Driving solutions to complex UX and visual design problems based on user research, competitive analysis and business requirements. Iterative approach using sketches, wire frames, interaction flows, and mockups
  • Developing sound, proven product recommendations by balancing user experience and business objectives
  • Collaborating with stakeholders and product owners to define business goals
  • Delivering desired results by understanding user motivations
  • Self-starter who works well independently and collaboratively with cross-functional teams
  • Master of industry design tools to produce cross-platform experiences


• User Experience Design
• UI Design
• Interaction Design
• High Fidelity Visual Design

• Illustration
• Typography

• Wireframes
• Storyboards
• Prototypes
• Flowcharts

• Certified Agile Scrum master
• Project Management

• Adobe Illustrator
• Adobe Photoshop
• Adobe Dreamweaver
• InvisionApp/Axure

• CSS, CSS 3.0

Senior User Experience and Visual Designer — Verizon (contract)
June 2015 – February 2016
go90 Web Design Lead and Sr UX Design go90 app

  • Provided strategic insight and instrumental UX design for go90 2.0
  • Conceptualized UX and visual design for first go90 pay for service product, NBA League Pass
  • Increased CTR to go90 live events by 63%
  • Identified and annotated UX problems and wire framed solutions within go90 builds
  • Worked closely with PM and developers to create an engaging responsive web experience for go90
  • Designed responsive website for go90 Customer Support and Feedback
  • Interfaced with design agency to achieve stakeholder’s desired results

Senior User Experience and Visual Designer — eBay Research Lab (contract)
August 2014 – February 2015
UX/UI and Visual Design lead providing end-to-end user experience and visual designs to communicate innovative concepts being developed by eBay researchers.

  • Reported to eBay Research Lab’s Sr. Director of Human Computer Interaction (HCI) and Sr. Director of Innovation and Incubation
  • Lead the user experience and visual design of Mobile Phone App and Desktop Shopping Website showcasing eBay researcher’s algorithm and analytic technologies
    • Developed new UX patterns for faceted search and filtering
    • Conceived mechanism for onboarding new users
    • Delivered key presentation for executive and stakeholder review
    • Worked closely with developers, provided specifications to ensure high-quality output
    • Created personas, use cases, interactive flow diagrams, wireframes and high-fidelity mockups
    • Produced prototype for usability testing of Mobile Phone App`
  • Patent pending (P2785US1) with eBay Research Lab’s Sr. Director of HCI
    • Defined user experience with interaction flow and wireframes
    • Designed user interface for integrating N-Stream recommendations

Senior Visual Designer and UX/UI — ADP Dealer Services
March 2011 – May 2014
Directed all of the visual design and experience for mobile, desktop and dealer websites and applications.

  • Conceived and created storyboards for executive and stakeholder presentation which secured over $5 million investment for new
  • Designed first mobile website for which generated 20% of domain’s lead revenue
  • Created UI for web application which provided industry first features to car dealers and solved pain points of the sales team. Increased dealer retention by 20%, sign-ups 25% and reduced contract creation time by 50%
  • Senior role collaborating with stakeholders to address business problems and define product requirements
  • Strategic contributor to product vision and design of a new cross-platform
  • Managed design process for multiple projects, from concept to product release
  • Lead switch from waterfall development to Agile Scrum

Senior Visual Designer and UX/UI — Owner
February 1997 – March 2011
Full service designer serving 150+ clients over 14 year period. Work included UI design, website design and development, print and interactive projects for B2C and B2B companies in numerous vertical markets.

Clients included:

  • ADP
  • NetApp, Inc– Data Storage
  • Verisign– Internet Security
  • Accell Cables
  • MSC Software– Engineering and Structural Analysis Software
  • IXMICRO/3CX– Video Cards/Telecommunications/Steaming Media

Digital Visual Design, User Experience, Interaction and UI

  • User Interface design for software and web applications
  • Website design and development
  • Prototypes and software simulations

Traditional (print design)

  • Logo design, brand strategy and product identity development
  • Packaging and Catalog design
  • Marketing collateral, print advertisements
  • Trade show materials (booths, signage, merchandise)

Programmer and UI Artist — Inverse Ink, Inc
January 1996 – February 1997
Reporting directly to the producer I was responsible for programming 8 interactive CD-ROM comic books. I also supported the art production dept. with storyboards, layouts and animations for each of the titles.

  • DC Comics: Batman, Superman, Aquaman and Superboy
  • Fox Kid’s Network: The Tick, Bobby’s World, Life with Louie and Eek the Cat

Bachelor of Arts — San Jose State University
Psychology: Personality, Social and Developmental