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Senior Principal UX Designer — Verizon Labs
February 2016 – Present
Principal owner of UX/UI for Content and Service management and delivery tool for Verizon’s IPTV platform.

  • Delivered a user-centric redesign of Verizon’s IPTV platform CMS, including; infrastructure, onboarding, merchandising, release and service management
  • Conceived filtering and rule set mechanisms for content curation that decreased creation and management of complex dynamic query strings time by 75%
  • Designed UX/UI that decreased content operations linear onboarding time by 50%
  • Created new UX with reduced steps that decreased content restriction creation time by 75%
  • Led in-house user research and usability testing to generate use cases and determine product features
  • Developed multiple prototypes to discover design issues and user pain points, in addition to, present complex interactions to developers and key stakeholders
    Produced and maintained detailed style guide

Senior User Experience and Visual Designer — Verizon
June 2015 – February 2016
Web Lead and Sr UX App Designer

  • Achieved executive leadership’s goals of releasing go90’s first pay for play product, go90 NBA League Pass with a responsive landing page and purchase flow
  • Contributed to user testing sessions; provided direction for usability study requirements and objectives
  • Observed sessions, analyzed metrics/results and designed solutions to reduce user pain points
  • Provided strategic insight and instrumental UX design for go90 2.0
  • Designed Salesforce powered responsive website for customer support and feedback,
  • Collaborated closely with design agency, product manager and developers to successfully release
  • Created features and mechanisms that increased go90 live event viewership by 63%

Senior User Experience and Visual Designer — eBay Research Lab
August 2014 – February 2015
Strategic end-to-end user experience and visual design demonstrating eBay researcher’s innovative algorithms and machine learning technologies

  • Created personas, use cases, interactive flow diagrams, wireframes, high-fidelity mockups and prototypes for app and website showcasing researchers personalized shopping algorithms and machine learning technologies which acquired executive leadership buy-in
  • Conceived new faceted search and filtering patterns for product discovery
  • Developed successful new user onboarding mechanism
  • Patent for Integrating N-Stream Recommendations us 20160147845 (Issued May 26, 2016)
  • Demonstrated N-Stream Recommendations with interaction flow and wireframes
  • Designed UI for Integrating N-Stream recommendations

Senior Visual Designer and UX/UI — ADP Dealer Services
March 2011 – May 2014
Directed all of the visual design and experience for mobile, desktop and dealer websites and applications.

  • Led the switch from waterfall product development to Agile Scrum
  • Managed design process for multiple projects, from concept to product release
  • Collaborated in a Senior role with stakeholders to define product features and requirements
  • Contributed strategically to product vision and design of a new multi-platform 3.0
  • Conceived and designed storyboards for executive presentation, securing over $5 million
  • Designed first mobile website for generating 20% of companies lead revenue
  • Designed UX/UI for new web application that provided industry first features; lead estimation, targeted lead generation and lead management to car dealers increased dealer retention by 20%, sign-ups 25%
  • Reduced step UX and simplified UI solved sales team pain points and reduced contract creation time by 50%

Senior Visual Designer and UX/UI — Owner
February 1997 – March 2011
Full service designer serving 150+ clients over 14 year period. Work included UI design, website design and development, print and interactive projects for B2C and B2B companies in numerous vertical markets.

Clients included:

  • ADP
  • NetApp, Inc– Data Storage
  • Verisign– Internet Security
  • Accell Cables
  • MSC Software– Engineering and Structural Analysis Software
  • IXMICRO/3CX– Video Cards/Telecommunications/Steaming Media

Digital Visual Design, User Experience, Interaction and UI

  • User Interface design for software and web applications
  • Website design and development
  • Prototypes and software simulations

Traditional (print design)

  • Logo design, brand strategy and product identity development
  • Packaging and Catalog design
  • Marketing collateral, print advertisements
  • Trade show materials (booths, signage, merchandise)

Programmer and UI Artist — Inverse Ink, Inc
January 1996 – February 1997
Reporting directly to the producer I was responsible for programming 8 interactive CD-ROM comic books. I also supported the art production dept. with storyboards, layouts and animations for each of the titles.

  • DC Comics: Batman, Superman, Aquaman and Superboy
  • Fox Kid’s Network: The Tick, Bobby’s World, Life with Louie and Eek the Cat


• User Experience Design
• UI Design
• Interaction Design
• High Fidelity Visual Design

• Illustration
• Typography

• Wireframes
• Storyboards
• Prototypes
• Flowcharts

• Certified Agile Scrum master
• Product Management

• Adobe Illustrator
• Adobe Photoshop
• Adobe Dreamweaver
• InvisionApp/Marvel
• Axure RP

• CSS, CSS 3.0

Bachelor of Arts — San Jose State University
Psychology: Personality, Social and Developmental