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E-Commerce Website

UsedCars.com E-commerce Website

Sr. Visual Designer drove the direction and re-design of UsedCars.com. Starting with the homepage, I worked my way through the conversion funnel completing the search results with filters and vehicle details page with lead form. In addition, I designed pages to support our SEO projects; best deals, makes and models, as well as, location pages.

A/B testing was used to optimize for conversion.

Role
Sr. Visual Designer
UX/UI Designer

Results
Home Page
Reduced bounce rate by 37%
Increased conversion rate by 23%
Traffic to partner pages increased by 13%
Search Results Page
Reduced exit rate by 37%
Increased click through by 33%
Vehicle Details Page
Increased engagement time on page by 375%
Page views grew by 220%
Conversion increased by 12%