Sr. Visual and UX Designer directed all of the visual and user experience design for UsedCars.com first mobile website. I worked closely with product owners to define the product requirements. With my sketches, wireframes and paper prototypes I refined the design until I reached a user experience I was happy with. After usability testing with colleagues I put the final touches on the design and worked with developers to build a mobile experience that would allow used car buyers a fast and easy way to connect with car sellers.
A/B testing was used to optimize the site for conversion.
Sr. Visual Designer
Within 3 months the UsedCars.com mobile website accounted for approximately 12% of used car leads. Within 1 year this grew to almost 20%.